AdWords are massively effective. They instantly drive traffic and can increase leads or sales from your website in way that you can track and accredit directly to your ad spend.
The best thing about AdWords is that it is Pay Per Click (PPC). You only pay for an advert when a prospect clicks on your link. You’re not wasting any of your ad spend on people that aren’t interested in what you provide – no visit, no fee!
It doesn’t have to be expensive either – effective campaigns can start from just £15 per day, depending on your industry.