The internet is such a big part of all our lives, it’s hard to remember a time when it didn’t exist. But in reality it only came into being as we now know it in 1991. The Internet cannot be attributed in its entirety to any one single person or organisation, but rather a collaboration that evolved over time and had many contributors.
The idea of a secure way of worldwide communication was first mooted by the US Government in the 1950s in response to the Cold War and the increasing security threat from the Soviet Union. After the USSR launched the world’s first manmade satellite in October 1957, the USA realised that something needed to be done. Although Sputnik was far from an unmitigated success, it did send shockwaves through the West and concentrated the minds of the most talented Western scientists and engineers.
Over the next few years, the US began to take scientific research and development much more seriously, adding various science-based courses to the schools curriculum and awarding government grants to scientific institutions. They formed NASA (the National Aeronautics and Space Administration) and ARPA (the Advanced Research Projects Agency) who were tasked with the development of space technologies such as weapons and computers.
Have you ever wondered why your website doesn’t seem to attract as many people as your competitors’?
It’s actually far simpler than you think to create a website that will become a successful marketing tool for your business. Whatever business you’re in, everyone should have an online presence. But all too often business owners think of a website as just something that they think they should have rather than as the extremely effective marketing tool it should be.
It’s much easier than you think to get a website up and running and attracting visitors and there are many simple strategies you can implement that a) don’t cost the earth and b) don’t require a degree in marketing to understand. I have listed a few of them below to get you started…
1. Don’t copy and paste your print material
Don’t simply copy your print marketing material. Writing for your website is completely different and is actually far easier than you think. Your visitors don’t want to sit and read a novel, they want clear and concise information that will draw them in and ultimately prompt them to carry out whatever it is you want them to do i.e. sign up to a newsletter, buy your products or make a booking
One issue that we found and got many repeated complaints from clients that Magento takes more to load – essentially, it’s very resource consuming and has slow download speed. Major search engines like Google highly recommend and promote fast loading websites.
There are few tips and actions that our experienced Magento developers at Red Rocket have applied and we’d like to share that if it helps.
So, where do you start with speeding up Magentousing .Htaccess file? The first thing you need to do is to analyse the overall speed of your Magento page, before any changes have been made. We would recommend to use three tools which can be found below:
Speed Up Magento via Your .htaccess File
Step 1: Gzip Compression For Magento
By compressing this page with GZIP, 76.1% bandwidth was saved.
You will need to enable Gzip Compression for Magento. To enable GzipCompression simple find add below code in your root .htaccess.
Step 3: Leverage Browser Caching and Expires Headers
The third thing to do is Leverage Browser Caching and Expires Headers. This piece of code can make a huge difference and will reduce the number of HTTP request, which is a huge benefit for any returning visitors to your website.
Step 4: Enable Output Compression
Step 5: Enable Expires Headers
Normally browsers use Expires headers to checkfor how long a page component can be cached. Components that are static such as images, should have headers like far-future expires, but essentially, every page components should have expires headers. To enable this feature, simply uncomment the appropriate line and write “ExpiresActiveOn” just above it. Check below:
## Add default Expires header ## http://developer.yahoo.com/performance/rules.html#expires ExpiresActive On ExpiresDefault "access plus 1 year"
Step 6: Disable ETags
ETags are used by browsers to check and validate cached components across subsequent visits. They can slow down a site served from a cluster if the cluster hasn’t implemented them properly. It is best to just turn them off as follow
## If running in cluster environment, uncomment this ## http://developer.yahoo.com/performance/rules.html#etags FileETag none
Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead.
While waiting for a page to load, the application presents a cartoon image of a person wearing a business suit sitting in a jail cell. The image caption says, “Hey, everyone hates disclosures. We know you do, too. We’re doing our best to keep everyone out of jail. Please bear with us for a few more clicks. You won’t regret it, and our loan officers will stay out of jail.” Joan smirks at the image. She might not appreciate the number of forms she has to complete, but she understands the serious nature of applying for a loan.
Humor is an important aspect of life. Researchers find humor has many positive benefits . It can reduce stress, increase psychological well being and increase tolerance for pain. Most of us have had experiences in which we’ve used humor to lighten a mood or cheer someone up. Humor is integral and inherent to human relationships.
You can use humor in your design (both in the process and the product) to create a positive user experience. We want to develop positive relationships with our users — humor can help make that happen.
But how do I do this?, you might ask. Do I need to be a comedian? Should I format all of my FAQs as knock-knock jokes? The answer is no to both of those questions. You can incorporate humor in your design, maintain your brand identity and not look like you are trying too hard in the process.